Family Tree DNA this afternoon that their sale started at 6pm (central) and will end at 11:59am on Saturday. The prices are their regular sales prices - nothing amazing, but still a good deal.
Checking the 23andMe Facebook page, I was disappointed to learn that they are not planning to have a sale this year. They said:
"Did you know that the first human genome took 13 years and $3 billion dollars to generate? Out of the budget! Today, however, your genome is accessible and affordable -- available online and for only $99 and a $9/month subscription. This year on DNA Day (April 22) we will celebrate accessibility and affordability of the genome and promote genetics education with our Genetics 101 tools; we will not be offering a discount to our $99/$9 price. Come visit www.23andme.com and learn about you!"Meh. The way I see it they should have offered a token offer of free shipping or $23 off (as they've done before). Something. They do know that their biggest competitor is having a sale, right? That savvy consumers have saved up their money to buy a test on DNA Day? What's to stop those consumers from buying from Family Tree DNA? They might have shot themselves in the foot by not having some sort of offer. I know that if I do buy a test this week it will be at a sales price.
There's one other major company that I'm waiting to hear from: Ancestry.com. Will they open up their new autosomal DNA test for National DNA Day?
UPDATE: I ordered a Family Finder test from Family Tree DNA for my half-brother. I saved $90!